AVP, Paid Media

Location: New York, NY, US

Job Opened: June 18th, 2024

Job Number: R-107526

Remote: No

Job Type: regular

Saks OFF 5TH is the premier luxury off-price destination. In its more than 100 stores in the U.S. and Canada, and online, at SaksOFF5TH.com, the company provides the best names in fashion at an incredible value through its merchandise authority, unparalleled brand access and seamless connection between ecommerce and stores. 

What This Position Is All About:

Saks OFF 5TH is the premier online luxury off-price destination. Through its website and app, Saks OFF 5TH provides a compelling assortment of brands to fashion-seeking customers at the best prices. The company is reimagining traditional off-price with a digitally-native model focused on customer experience.


What This Position Is All About:

As the AVP of Paid Media at Saks OFF 5TH you will play a pivotal role in shaping our acquisition strategy to drive customer growth and sales. You will lead the strategy and execution of our paid media program across the funnel to drive sustainable business growth. Channels include but are not limited to, Paid Search, Paid Social, Affiliate Marketing, Display, CTV, Online Video, Audio, and OOH. The ideal candidate must be a hands-on performance marketer with the leadership presence to communicate strategy and results across the organization. You should be equally comfortable analyzing performance data and setting high-level strategy. You will be leading a team of talented marketing professionals and partnering with them to achieve targets.
 

Who You Are:

  • Bachelor’s degree in Marketing, Advertising, Business, or related field.

  • 10+ years of experience leveraging a portfolio of marketing channels and tactics to run effective always-on media with a track record of managing teams of at least 6. Retail or fashion industry experience preferred. 

  • Strategic thinker with the ability to develop long-term plans, but also lean in and execute when needed.

  • Performance marketing expert who can optimize to different KPIs (i.e. CAC, CPA, ROAS, ROI) based on shifting business needs.

  • Deep knowledge of key players in the performance marketing landscape and how to effectively utilize these partners across the media portfolio.

  • Experience testing and scaling new marketing channels.

  • Analytical and data literate with the ability to dig into tracking, metrics, and distill insights to tell compelling stories through data. 

  • Knowledge of vendors, tools, systems, and tactics across the evolving marketing landscape.

  • Excellent leadership and communication skills, with the ability to influence cross-functional teams and build consensus at all levels of the organization.

  • An enthusiastic team player who is comfortable working with all department leaders.

  • Has an owner’s mindset demonstrated by leading through ambiguity and digging into the details to solve problems.
     

As ‘AVP, Paid Media’, you will:

  • Develop strategies and execute marketing campaigns to drive customer acquisition, retention, and revenue growth.

  • Oversee budgeting process across media channels optimizing investment against KPIs.

  • Continuously consume performance reports and other data to improve marketing campaigns.

  • Identify growth opportunities and drive channel optimization, building a culture of innovation and data-driven experimentation.

  • Work closely with measurement and finance teams to improve attribution, forecast and report on ROI, and communicate results to leadership.

  • Lead a team of performance marketing professionals, providing guidance, mentorship, and support to drive individual and team success.

  • Manage and cultivate relationships with key media platforms and agency partners.

  • Be comfortable presenting performance and strategy to senior leadership on a consistent basis.

  • Easily articulate the business impact of your marketing activities in multiple ways.

    The pay range for this position at commencement of employment is expected to be between $165,000 and $180,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits), dependent on the position offered. Details of participation in these benefit plans will be provided if a candidate receives an offer of employment.
     

If you are a California resident, click here: https://bit.ly/3Layf5I to review our California Candidate Privacy Notice
 

Your Life and Career at Saks OFF 5TH:

  • Be part of an empowered, innovative team; work with an adventurous spirit and a customer-centric mindset; play a critical role in making decisions that will position us to win

  • Exposure to rewarding career advancement opportunities across different functions within our corporate offices, retail stores, photo studios, and distribution centers

  • A culture that promotes a flexible work environment 

  • Benefits package for all eligible full-time employees (including medical, dental and vision)

  • An amazing employee discount and other exciting perks

Saks OFF 5TH provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Saks OFF 5TH complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
 

Saks OFF 5TH welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

If you are a California resident, click here: https://bit.ly/3Layf5I to review our California Candidate Privacy Notice

Your Life and Career at Saks OFF 5TH:

  • Be part of an empowered, innovative team; work with an adventurous spirit and a customer-centric mindset; play a critical role in making decisions that will position us to win
  • Exposure to rewarding career advancement opportunities across different functions within our corporate offices, retail stores, photo studios, and distribution centers
  • A culture that promotes a flexible work environment 
  • Benefits package for all eligible full-time employees (including medical, dental and vision)
  • An amazing employee discount and other exciting perks

Thank you for your interest with Saks OFF 5TH. We look forward to reviewing your application.

We believe that our differences not only make us stronger, but also guide our evolution and future growth. All associates are expected to create an inclusive environment free from harassment, discrimination, and bullying.Together, we celebrate, advocate for, and learn from our colleagues, customers and communities to create the best environment to shop and work for all.